If the interview has a promotional style than this means that the interviewee will be promoting something generally something to do with the media. Therefore it could be a band promoting their new album or an actor or director promoting their new movie that is coming out.
Below is a classic example of a an interview which has the promotional style. As you can see Emma Watson and Rupert Grint are doing an interview which is promoting the first Harry Potter movie. By them beign asked questions about the movie it is promoting it and people watching the interview will then want to go watch the movie.
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