Sound Bites are little sections that can be cut out of the interview so that you can use them to advertise the interview as a whole. If after you have asked your key questions in the interview and you realise that you have nothing that can create a good sound bite you would then ask a question that would give you this. A classic example of a sound bite would be if you are watching the adverts on your television and then an advert for an episode of Jonathon Ross comes on and you get a slight glimpse of the interview this would therefore be the sound bite in the interview.
Above is an example of sound bites on the advert for Piers Morgan's Life stories where the interviewee is Cheryl Cole. As you can see there are clear sound bites here which help advertise this show so people will watch it. This sound bite like all other sound bites implies that there is some interesting scoop to be seen therefore it gets the audience hooked and will make them want to watch the show as it may reveal something that we as the audience have never even heard.
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